Category · payroll and HR software for small businesses · sampled 4 Sep
Gusto
We asked 3 questions about payroll and HR software for small businesses. 13 brands were named across 9 answers.
Sampled via API across 3 models, not the consumer apps. Every answer is stored word for word with its date. We sample AI answers, we do not rank them.
| Gusto | 9 of 9 | 100% |
|---|---|---|
| Rippling | 9 of 9 | 100% |
| ADP Run | 5 of 9 | 56% |
| Quickbooks Payroll | 5 of 9 | 56% |
| Deel | 3 of 9 | 33% |
| OnPay | 3 of 9 | 33% |
| Justworks | 2 of 9 | 22% |
| ADP Workforce Now | 1 of 9 | 11% |
| Patriot Payroll | 1 of 9 | 11% |
| Remote | 1 of 9 | 11% |
| Square Payroll | 1 of 9 | 11% |
| TriNet | 1 of 9 | 11% |
1 more brand was named once or twice.
One answer, word for word
“Gusto is my top pick for startups. It combines payroll, HR, and benefits in an intuitive interface that doesn't require HR expertise to navigate. Their pricing is transparent ($39/month + $6/employee), and they handle tax filings automatically—a huge headache-saver.”
The questions we asked · 3 of them
A buyer types one of these, and the assistant names 3 or 4 brands.
- 01HR and benefits platform with payroll for startups
- 02best payroll software for small businesses
- 03payroll software with contractor payments and tax filing
A pass runs 10 questions like these, every week for 4 weeks, and writes 3 named tasks from the answers where a competitor was named instead of you.
Not on this list? Find out where you stand in a minute or two.
One free scan: 3 questions, 3 models, 9 answers, your score and the first task. No card, no call.